Beyond Price Robert D. Finfrock

ISBN: 9781608320127

Published: October 1st 2008

ebook

256 pages


Description

Beyond Price  by  Robert D. Finfrock

Beyond Price by Robert D. Finfrock
October 1st 2008 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 256 pages | ISBN: 9781608320127 | 3.29 Mb

Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. Beyond Price will teach readers how to innovate their business models to escapeMoreCommoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers.

Beyond Price will teach readers how to innovate their business models to escape the gravity of commoditization and price-driven competition.Business leaders will find immediate value in this systematic guide to transforming a company from one-of-many to one-of-a-kind, a company whose offerings competitors will find hard to copy and customers will feel excited to discover.

A strategically differentiated business model, executed effectively, will create* Customers willing to pay a premium for a product* Long-term relationships with customers and suppliers* A collaborative environment focused on shared goals of where and how to win business* Faster decisions about how and when to pursue opportunities* Better resource leveraging through clear direction and focusA well-defined roadmap to building a thriving business, Beyond Price identifies and integrates all the areas of change, beyond strategy, leaders must address to break out of and stay out of commodity competition.



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